Rapper Sean 'Diddy' Combs has made a name for himself in the spirits world through his partnership with Ciroc vodka, and now he has got into the tequila game too. In partnership with DeLeón, Diddy is making his favourite tequila available to everyone. You can purchase a bottle of DeLeón Tequila from our online shop now.
DeLeón Tequila is a favourite among the Hollywood party crown
Diddy has been a fan of DeLeón for some time, having heard bartenders rave about it, and it quickly became a favourite drink at his famously opulent parties. When he became co-owner of the brand in 2014, Diddy expanded the DeLeón line to include a base-level blanco tequila. ?Celebration is a cornerstone of all my businesses, and this joint venture is a natural extension of that portfolio,? Diddy said in a statement when he announced his launch of the DeLeón brand.
The campaign for DeLeón Tequila took the form of six 15-second short movies which give insights into the brand, and featured music from blues artist Muddy Waters and fresh talent Naomi Scott. The music captures the spirit of the brand, as soulful, powerful and arresting. Diddy spoke about his enthusiasm for Muddy Waters and his enduring legacy on the American music scene.
Traditional processes and quality ingredients make DeLeón Tequila something truly special
DeLeón Tequila is made from 100% Highland Blue Weber agave, which is grown in the rich clay soils of the Los Altos region of Jalisco. The agaves are selected by hand during the harvest to ensure that they are of top quality and are at the peak of ripeness. The sweetest, most juicy agave plants are harvested and chopped into chunks before being slow roasted in traditional brick and clay ovens.
The fermentation process is slow, in order to bring out the complex and nuanced flavours of the agave. DeLeón is distilled just twice, so that the unique character of the tequila remains, while the high quality ingredients ensure that the drink is smooth and delicious.
The packaging of DeLeón lets you know that there is a quality product inside. The bottles are bespoke-style and capture the appearance of an old-fashioned perfume bottle, with fine-line detailing and an ornate metal closure which is based on a hand-carved design by a master jeweller.
The delicious DeLeón Tequila is best enjoyed neat, drunk from a snifter glass which will help you to appreciate its fine and complex flavours. This tequila is really too good to mix into a margarita or other cocktail! However, Diddy himself suggests a compromise: he likes to drink DeLeón chilled and mixed with just a little bit of fresh lime juice, to balance its sweet and citrusy flavours. Purchase a bottle from our online shop and you can try out Diddy's recommendation for yourself.