Absolut

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Absolut Vodka is among the most popular and well-known vodka brands in the world. Since 1879, Absolut has been produced in the south Swedish town of Åhus. The original name of the brand, Absolut Renat Brännvin, (English: Absolutely Pure Spirits) was shortened to Absolut in 1979. This name is as well-known today as the distinctive pharmacy-style bottles in which the vodka is sold.

Absolut Vodka: absolutely unmistakable

The enormous success of Absolut Vodka isn't just due to the excellence of the spirit itself, but also due to the shrewd and stylish marketing undertaken by the firm. Absolut Vodka is a trendsetter in plenty of ways, including, and probably most notably, in terms of aromatising and flavouring vodka. At Urban Drinks you can try some of Absolut's flavoured varieties, many of which are anything but simple to get hold of in the UK, including the Craft series, featuring Bitter Cherry, Herbaceous Lemon, and Smokey Tea. With all the variations and special editions of Absolut that the firm has brought out, its no wonder that collecting anything to do with Absolut Vodka has become something of an obsession for some.

Especially popular is the Cities collection from Absolut Vodka, introduced in 2007. Each edition is dedicated to a different city, and is often made more unique by a specially concocted flavour twist. After the release of Absolut New Orleans, Absolut Los Angeles, Absolut Boston and Absolut Brooklyn, cities outside the USA began to be honoured with their own special edition of Absolut Vodka from 2010. Absolut Istanbul, Absolut London, and Absolut Berlin were all among the new limited editions, each one only on sale in the country in which the respective city was located. While they last in the online shop here at Urban Drinks, you can purchase them without needing a round-the-world plane ticket. Get involved!

Absolut Vodka's other limited editions

Other limited editions of Absolut Vodka include Absolut Glimmer, Absolut Rock, Absolut Exposure... the list could really go on all day. One of our favourites here at Urban Drinks is the Absolut Colors Pride edition. It's obviously peak for that American spelling, but given the fact that we're talking about a top-class vodka made in a limited edition to celebrate the LGBT movement we're happy to let that one slide. This unmistakably progressive vodka wins with us.

Now, we're pretty used to suggesting cocktail recipes around about now. Given the enormous selection of Absolut that's available to purchase in our online shop, we could spend all day suggesting the best use for each flavour etc. etc.... but that's long. You can work that out yourselves. We can't think of anything much more neutral than a Martini... but you don't need us to tell you how to make one of those. So why don't we just wrap it up now? Enjoy Absolut!

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