Biggest Scotch brand in the world
Johnnie Walker is without question one of the most popular whiskies as well as best-selling Scotch whiskies in the world. This status is by no means due to chance or luck, but to the business and expert skills of a family. Here you can learn more about the impressive history of Johnnie Walker Whisky and their outstanding whisky creations. Whether Johnnie Walker Red Label, Blue Label or Black Label – find your own favourite among our wide selection of Johnnie Walker whiskies!
Past
At the beginning of the 19th century, John Walker and his mother started selling the popular alcohol in their general store. Slowly, the young John was feeling his way towards the production methods for whisky at that time. While the Scotch was still very rough at the beginning, the young businessman kept optimising the taste of the first Johnnie Walker by using special blending methods, which until then had only been used in tea production.
After Johnnie Walker's death in 1857, his son Alexander took over the business and with it the production of the dark spirit. The whisky producers profited greatly from the French louse plague in the Cognac region and the resulting drop in sales between 1858 and 1863. Furthermore, a new law that enabled Scotch producers to use grain whiskies for blending ensured that sales figures in the Scottish shop continued to rise.
Driven by the great success, a second branch was opened in London in 1880. Offices in Australia, South Africa and other shops in the United Kingdom followed. Alexander Walker's sons took over the family whisky business after his death. As there were two of them, George and Alexander II divided the work between marketing and production. With this professional team at its head, the Johnnie Walker company bought up numerous Scottish distilleries in the period from the end of the 19th to the beginning of the 20th century.
Present
A major break came with the merger of the Distillers Company Ltd. (D.C.L.) with John Walker & Sons in 1925. With the merger of D.C.L. and Arthur Bell & Sons in 1987, the company became United Distillers. After further mergers, the former John Walkers & Sons company now belongs to the Diageo megacorporation.
The sales figures of Johnnie Walker Whisky are also gigantic. Well over 170 million litres were sold in the 2012 financial year. Big figures are also expected in the coming year – because lovers of Scotch whisky will not stop buying Johnnie Walker so quickly. Are you also an absolute fan of the popular Scotch? In our shop you can buy Johnnie Walker in different varieties!
Varieties
Red Label is the most drunk whisky in the world. This classic can be used perfectly to mix delicious cocktails, but its smooth character is also a real pleasure on its own. With a bottle of Johnnie Walker Red Label, you are always on the safe side thanks to its versatility.
Johnnie Walker Black Label Blended Scotch Whisky is a classic and a masterpiece of Scottish blending art. Its complex character is made up of 40 different whiskies and is loved by connoisseurs all over the world. In our shop, you can buy the traditional 0.7L bottle as well as the practical double set.
Do you like your whisky harmonious and smoky? Then you are exactly right with Johnnie Walker Blue Label. A balanced aroma with nuances of nuts and sultanas is combined with a taste of oak and dark chocolate. Despite its malt content of 80%, the Johnnie Walker Blue Label whisky surprises with a pleasant mildness. If you are looking for a special gift: At Urban Drinks it is also available as "Johnnie Walker Blue Label Scotch Limited Edition Design 2015".
In addition to these featured labels, we also have the varieties Johnnie Walker Gold Label Reserve, Johnnie Walker Green Label as well as the special edition Swing available for you to purchase at a great price!
Serving suggestion
A high-quality whisky such as that from Johnnie Walker is ideal for pure tasting. Even ice should be avoided, as it can destroy light aromas. At most, a small amount of still water can be useful to release new aromas.
Eating alongside the whisky tasting can be helpful as it has a neutralising effect. For example, a mild whisky is an excellent accompaniment to ham-wrapped grissini, while a peaty whisky goes well with dark bread as well as smoked salmon. Fruity whiskies combine very well with chocolate – it can bring out unexpected flavours from the noble drink. In general, whisky and chocolate have long been considered a dream couple.
